Email marketing has been one of the key ways to make money right from time. I will be revealing to you how to make money from email marketing as a beginner in this article. Even though the way emails are written now is quite different from the past. Do you have an email list? If You don’t, then how do you build your list?
Each step you take to building your email list is so crucial to your conversion and that is what I’ll be talking about. However, I would love to hear the reason that triggered you to start email marketing.
Please drop your answers in the comment section. Almost everything digital today has a way of connecting you with your email. You want to check the statistics?
There are over 4 billion email users reported by statista. I believe that whoever has a smartphone should have an email address. So long as you want your business to go online, then one of the ways of building your customer base is by building your email list. Let me give you brief definitions to understand this best.
What is email marketing?
Email Marketing is a digital marketing strategy that deals with sending email letters to your targeted audience or customers so they can pay for your product or your service you provide.
Email marketing covers from building trust and credibility with your leads to staying top of mind until they slide their cards for you.
To make money with email marketing you must have a product to sell, or a service you offer to targeted audience
What is an email list?
An Email list is a list of email addresses you have of your targeted audience or customers which you’ll use to reach them and send information, updates about your business or brand. So now let’s look at how to make money from email marketing in Nigeria.
How to make money from email marketing
The way Nigerians respond to emails might be quite different from how Americans would. But nevertheless, these steps I’ve written down would guide you on how to make money from email Marketing wherever you are.
- Register with an email service provider
- Build your email list
- Come up with a strategy and nurture your leads
- Write email copies and bring value to your list.
Register with an email service provider
How would you prefer to write and send email copies to let’s say 2000 email addresses? Copy and paste it to each email address? Imagine how long that would take when you’ve built your list to a thousand. With Email Service Providers, you are able to easily send personalized bulk emails to all your lists with just one click.
Email Service providers are software programs designed specially to help reduce the stress of sending so many emails, they help you to save time and customize your emails. There are different Email Service Providers, each of them have different feature they offer depending on their premium plans, but they help run basic tasks like:
- Segmenting your list,
- Offer Designed email templates to use,
- Schedule when to send your emails,
- Automatically respond to actions taken by your subscribers.
Build your email list
Now is the time to begin doing the work. Without an email list there is nobody to send your emails to. So you have to build your list from zero. I won’t advise you to buy an email list but instead, build your own. In fact you’ll get better results and conversions.
So how do you build a list from zero? There are different ways to do this, you’re getting your business online so you’ll have to reach your target audience online too.
Here are a few ways to grow your list but be sure to provide more value to them and let them know they’ll be getting more value from you when they subscribe.
- If you have a website, you can create a pop up on your blog asking your readers to subscribe to your list.
- Also, you can invite your social media network to subscribe to your mailing list.
- Create a Lead Magnet (anything your audience would love to have) in exchange for their email address
Come up with a strategy and nurture your leads.
Now you should set up a campaign or a roadmap on how you’ll successfully lead them to pay for your service. Come up with a goal for your business and how you intend to achieve it. You’ve got a few subscribers, so send them welcome emails followed by any other emails you may want to send.
Remember you’re trying to build a relationship with them and nurture them to make sales. So come up with a strategy and a frequency to how you’ll be sending them emails which will keep you top of mind and build that connection with them.
Meanwhile you can join our telegram channel to learn more about how to strategize and make more sales, best Email Marketing Strategies That will Skyrocket your Sales.
Write email copies and bring value to your list.
Now is the time to write. You’ve come up with a good strategy and sales process, so now is the time to write the content of your email. Your campaign goal is to make them end up buying and it says you are to send 4 emails with intervals providing them value only. So what will your emails contain?
You can write emails inviting them to read your newly published content, or telling them a story in line with your brand. Focus on giving your leads more value. So let your writer do the work. You can hire writers who can write engaging emails for your brand if you can’t do it yourself.
In fact, I’m a writer myself and you can reach out to me for that. As they say “Content is King” you should understand why coming up with engaging content is
important. So now after coming up with a series of emails you’ll send to your subscribers. Ensure that you create content asking them to buy or pay for your service.
Upsells too are an important way to make more money from those who’ve bought from you before. Remember not to sound too salesy so they don’t feel you’re bugging them with stories they don’t want to hear. Let’s wrap it up
Now you’ve read this article on how you can start making money with email marketing. Did you find it helpful? Or do you have more questions to ask? Just let me know in the comments section, in fact you can share it to your network if you want.
Our main aim is to always focus on giving value to our network and sales will come swiftly. I have put down the steps you just need to follow to start making money with Email marketing. I would love to hear your thoughts and opinions about this topic.
And why Email Marketing is still very important even in the new age. Looking at how almost every brand (even the huge ones like Facebook) communicates to their leads through emails.
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