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start generating multiple blog posts now
No matter how many blog posts you generate, it will always be too few when you need them most. Yet there are easy ways to increase your output without sacrificing quality or time.
Here are 7 tips to generatinggenerating multiple blog posts at once so you can create more content and get more traffic back to your website or blog.
Why plan your blog posts?
According to a recent survey, 76% of B2B marketers plan their social media content in advance. If you’re like most bloggers and don’t consider yourself part of that crowd, there’s a good chance you’re still generating multiple blog posts each week—but not by choice.
This is why planning your blog posts can be extremely beneficial; there’s no reason for you or your team to be sitting at your desk wondering what topic you should write about next or scrambling for ideas on deadline day.
Thinking is overrated when it comes to creating valuable content. Instead, spend more time doing—and less time thinking about what will happen if you don’t do anything at all. One way to make planning quick and easy?
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1) Plan out each section of your blog post.
If you’re struggling to come up with ideas, spend time planning out each section of your post. You can do a brain dump where you just let all your thoughts flow down onto paper or through a text editor.
After you’ve just gotten everything out, look at what you have and ask yourself if any sections are missing. If they are, then you know exactly where to start when it comes time for writing!
2) Create an outline for each blog topic.
Whether you do it by hand, on a whiteboard, or in Word, creating an outline for each topic you want to write about can help you feel more organized and less stressed.
It’s easy to get overwhelmed when trying to put together a full week’s worth of content at once, but breaking it down into smaller pieces will take some of that stress off your shoulders.
Start with your broadest topics and work toward detail: think of all ideas from a 30,000-foot view before going into depth. Make sure that each topic has enough information so that readers will want more if they click on it—and then give them what they’re looking for!
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3) Brainstorm 100+ ideas for each section.
Most likely, you’ll have ideas for each of these sections, but if not, brainstorming is a great way to find new ideas.
Don’t be afraid of writing down all sorts of silly or outlandish ideas—they can help spark your creativity and end up being some of your best material. In fact, we suggest putting no limits on yourself during brainstorming.
This might mean writing out every idea that comes to mind or recording your thoughts with a phone app.
4) Organize your list into 1–3 main topics.
When you first start blogging, it’s tempting to post about every piece of content idea that comes across your mind.But doing so can turn readers off, because they won’t know what type of content you deliver—and they might not be interested in reading multiple types of posts.
When you publish a variety of posts, make sure each one fits a specific theme. If you focus on just one or two topics (or what some bloggers call niches), people will know exactly what they’re getting when they come back and read your latest post.
It also makes it easier for them to find your old content and share it with others.
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5) Outline the 1–3 topics.
It’s pretty simple; come up with 1–3 topics you want to cover and save them for future use. This way, you don’t have to spend time brainstorming an idea when it comes time to write a new post.
You can literally pull up your saved outline and get started in minutes. In fact, I recommend creating an Ideas document so that you can store multiple outlines without having them overlap or repeat ideas.
When you do sit down to write, just pull up your outline or notes on your smartphone (I recommend Evernote) and start writing. The amount of time it will take you is far less than coming up with a whole new idea!
6) Add some details or stories to your
outline before writing a full draft.
Sometimes, you’ll need to add some details or stories before writing a full draft.
For example, if you’re writing about how important it is for runners to stretch properly before running, you might want to note that many injuries occur because runners forget about or just don’t think about stretching properly.
This way, when you begin your draft, it will feel natural and fluid. You should also include any facts that are relevant—for example, most experts recommend holding stretches for 30 seconds at least three times in a row. That way readers can easily remember your content later on!
7) Keep exploring more keywords each day.
Keyword research is not a one-time thing. The whole idea behind keywords is that they get people in front of your content, so you need to always be looking for new ones and adding them in as you go.
But don’t keep track in an Excel file—that will take forever and make it hard to find what you need when you need it. Instead, use software designed specifically for keyword research: You can download a tool like SEMrush or SpyFu for free or use WordStream’s Keyword Magic Tool for paid access.
You can do all of your research from within these tools by simply entering a single word or phrase into their search bars, but I recommend making additional notes along with each one.
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